As part of the opening orientation session, we showed a short video segment from ABC nightly news called The Deep Dive. This video highlighted IDEO, a well-known product design firm, and their unique creative process. In the video ABC gave the company five days to redesign and “update” the traditional shopping cart. Over the course of the week, the team brainstormed hundreds of new ideas and eventually built a full-scale prototype.

The video is a little dated now (1999), but it is still inspirational. Even though we primarily provide library and learning services (not products), we can still learn from companies like IDEO. Part of the Innovation Boot Camp M.O. is to explore what would happen if we adopted design-thinking as our main approach to our services.

If you’re interested in reading more on IDEO’s design-thinking, check out Tim Brown’s book called Change by Design (HarperBusiness, 2009).

Change by Design

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