Anthropologist icon

The second week of our program focused on the first “face”: The Anthropologist. Anthropologists observe people’s behaviours with curiosity and an open mind. They leave judgments and assumptions aside. It’s like they’re looking at the world with the ‘fresh eyes’ of a tourist in a foreign place. This is one of the “learning roles” in an organization because it is focused on bringing new information into the organization.

Why is the anthropologist important to the innovation process? This “face” grounds the work in reality: it keeps the organization focused on the needs (and wants) of the end user. Who knows? Maybe observing everyday, mundane behaviour will inform your next great breakthrough.